Sales Mastery
"The Power to Influence"
The Psychology of Sales Mastery
3 Day Program


One of the biggest challenges for sales people is they know what to say, but they don't know why they say it. They don't understand the psychology behind what they are trying to accomplish in the sales process. They fail to identify client's implicit needs and build up the perceived value of their product or service.

Additionally, most sales people are ineffective because they are not able to consistently persuade themselves to do the necessary things to create long-term success. They don't have compelling goals to consistently keep themselves on track. They fail to manage their own emotional states and therefore experience mood swings and decreased performance. They are often limited by their fears and by their resistance to change.

The Power to Influence is the only three day program that conditions your sales people for success and provides them with the sales process and strategies used by top income earners and sales forces throughout the world.

First, your sales people will learn performance enhancement strategies so that they have absolute confidence and certainty to break through any limitations and consistently perform at their best.

Second, they will learn the psychology of why people buy and learn the most powerful strategies of influence and persuasion that have been modeled from the top income producers in industries worldwide, to the most sophisticated agents of the CIA.

Third, they will learn to use these skills within a proven, duplicatable sales process ("The Ten Steps to Sales Mastery") that will help them easily and consistently produce results.

You and your team will learn:

  • The Science of Persuasion - Why Your Customers Buy
  • The Nine Master Tools of Influence
  • Creating "Inner Pressure" to Buy
  • The Unlimited Power of Belief - Developing Compelling Reasons to Excel
  • The Difference Between Success and Failure
  • The Ten Steps to Sales Mastery
    • The Science of Persuasion - Why Your Customers Buy
    • Preparation: Find Everything You Need to Know About Your Prospects
    • How to Access and Maintain Your Highest & Most Powerful Selling State
    • How to Make Contact Any Time, Anywhere
    • How to Establish the Deepest Levels of Rapport
    • How to Instantly Create Interest in What You Are Selling
    • Questions to Qualify the Buyer
    • Probing for Problems
    • Buyer Values Elicitation
    • Buyer Strategies Patterns
    • Creating Conviction and Converting Objections into Commitments
    • Making the Purchase Easy and Create a Future Relationship

"Breakthrough to Sales Excellence"
The Power of Persuasion
1 Day Program

Why do sales people fail?
  • They lack the ability to manage their emotional states
  • They don't have compelling personal goals to keep them focused
  • They can't break through their fears of a highly competitive and ever-changing market
  • They under-perform in key areas of the sales process (i.e.: ineffective preparation, poor understanding of client needs, inability to obtain buyer's commitment)

"Breakthrough to Sales Excellence" is a fast-paced, one day, dynamic program that will teach simple and effective sales performance strategies to help you and your team maintain your motivational and emotional states, and develop compelling goals to stay focused.

Your sales people will begin to understand the psychology of the sales process and why customers buy.

This customized program will provide two tailored sales modules based on your organization's current needs. These key selling strategies are the skills used by the nation's top sales producers to consistently create extraordinary results.

You and your team will learn:

  • The Science of Persuasion - Why Your Customers Buy
  • Compelling Reasons - The Power of Personal Goals
  • Strategies to master your emotional states and maintain your momentum!
  • Two Customized Sales Modules
  • The Unlimiting Power of Belief - Developing Compelling Reasons to Excel
  • How to Transform Fear into Action
"Strategic Influence"
The Competitive Edge for Complex Sales
3 Day Program


In the world of high-level sales, many successful sales organizations are using strategic, solution-oriented target account-selling systems. This is only the "first half" of the equation for success in "complex" sales.

"Strategic Influence" is the "second half" of the game plan. It is designed based on our "Power to Influence Sales Mastery" program to work in alignment with Strategic, Solution, Target Account Selling or your in-house major account selling system.

"Strategic Influence" will provide your sales people with a set of skills and strategies that will give them a powerful understanding of human communication and the human psyche. This will help them handle virtually any possible scenario and will be seamlessly implementable with your existing selling system.

One of the biggest challenges for many high-level sales people is they know how to strategize and enter a major account but they don't understand the psychology behind what they are trying to accomplish in the sales process. They fail to get key decision makers or committees to make the commitments needed to close major sales.

Each organization's major account selling process is unique and requires individual assessment and program planning. We begin with an initial consultation that develops a defined understanding of your sales process to align "Strategic Influence" with your current system to maximize your desired outcomes.

You and your team will learn:

  • The Science of Persuasion - Why Your Customers Buy
  • The Nine Master Tools of Influence
  • Creating "Inner Pressure" to Buy
  • The Unlimited Power of Belief - Developing Compelling Reasons to Excel
  • The Difference Between Success and Failure
  • The Ten Steps to Sales Mastery
    • Preparation: Find Everything You Need to Know About Your Prospects
    • How to Access and Maintain Your Highest & Most Powerful Selling State
    • How to Make Contact Any Time, Anywhere
    • How to Establish the Deepest Levels of Rapport
    • How to Instantly Create Interest in What You Are Selling
    • Questions to Qualify the Buyer
    • Probing for Problems
    • Buyer Values Elicitation
    • Buyer Strategies Patterns
    • Creating Conviction and Converting Objections into Commitments
    • Making the Purchase Easy and Creating a Future Relationship
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