Executive Vice President, Chief Marketing Officer
(formerly Sr. VP/CSO Empire BCBS):
Thank you for the outstanding "Peak Performance" and "Sales Mastery"
programs that you conducted for my sales organization at Empire BlueCross BlueShield. . .
You helped me take a demoralized, unmotivated,
ineffective group and transform them into a powerful, effective, highly-motivated
world-class sales organization.
In little more than one year we went from being ranked #8 out of
16 health care providers in New York State to being ranked #2. . . we
created a massive $90 million profit turnaround. . . you helped us
go from a $40 million annual operating loss to a $50 million operating
profit. These results were unprecedented at BlueCross BlueShield.